Diageo is growing its draught cocktail offering with the new Captain Morgan Strawberry Daiquiri. Created with Captain Morgan Spiced Rum, the latest innovation caters to the growing demand of high-quality cocktails serves with the convenience of speed.
With latest research showing that 84% of consumers are who have purchased draught cocktails stating that they are likely to order them again, and 62% of consumers stating that it’s important that pubs serve cocktails, Diageo says that the launch of Captain Morgan Strawberry Daiquiri enables venues to offer the nation’s second favourite rum cocktail on tap.
Catharina von Franck, commercial director, on-trade at Diageo said, “As consumers look for consistency, quality and speed of service, expanding our range by adding an on-trend, rum-based spirit drink cocktail was a logical step.
“It’s important that we help our customers offer choice and provide quality Draught Cocktail variants that appeal to their consumers. When it comes to quality, we also know people tend to navigate towards brands they know and trust – something that we are able to provide – and research has shown that the brand of spirit is important to 72% of consumers when selecting premix cocktails. Perfect for being enjoyed together, we look forward to seeing how Captain Morgan Strawberry Daiquiri is enjoyed by customers.”
