Isle of Barra Distillers have signed a deal with Waitrose which will see their Atlantic Gin initially available in 120 stores across the UK.
The six-figure deal will see the first bottles of Barra Atlantic Gin on Waitrose shelves from January 2023.
Michael Morrison, managing director of Isle of Barra Distillers said, “This is a massive vote of confidence in our small island business. To say we are delighted is an understatement. This is a big moment for our team here on Barra.”
“It has always been a goal of ours to share our story and unique island spirit with as many people as possible. This deal gives us exposure to hundreds of thousands of shoppers across the UK in one of the country’s premium stores.”
Isle of Barra Distillers was founded by Michel Morrison and Katie Morrision in 2017 and the deal comes after the distillery was granted planning permission to open a the £12 million whisky distillery on the Island – the first whisky distillery on Barra. Construction is due to start later this year and is expected to be complete in 2025. The new distillery will be able to produce 550,000 bottles of whisky per year and employ up to 41 people.
Katie Morrison said, “The progress we’ve made since we decided to set up the business six years ago has been amazing. It reflects the quality of the product, the passion and commitment of our small team and the fantastic support we’ve had from the community here on Barra.”
(pic – Isle of Barra Distillers)
