Siberia takes Aberdeen to New York


Siberia Bar & Hotel’s marketing team have taken the city Worldwide as part of their latest campaign.

Following a series of viral videos tackling everything from Lewis Capaldi’s Aberdeen visit to a Simpsons/Robert Burns crossover; the team’s latest is a direct follow up to its “People Make Aberdeen” series from last month.

The video, which shows Chef Mickey Robertson and Business Development Manager Scott Anderson coming up with interesting ways to tell the World about Aberdeen and how important it is to them, culminating in the team being broadcast live on one of New York City’s biggest and most prominent billboards in the center of Times Square.

Anderson says; “I love having the freedom within my job to create interesting and engaging content, no matter how big and silly. This video is the culmination of a week’s worth of hard work trying to shoot and edit all the content while also travelling to New York for the big reveal, but I feel like we pulled it off and hopefully our humour and passion for our hometown comes across for the public.”

Category: News
Tags: Aberdeen, Mickey Robertson, Scott Anderson, Siberia, Siberia Bar & Hotel