Mast-Jägermeister launches digital portal for on-trade


Mast-Jägermeister UK is launching a digital portal, Klub Jägermeister, to offer its on-trade customers free sales support, alongside spirits education and practical resources to drive revenue.

The in-venue visibility management platform and digital asset hub will support venues to drive incremental category sales and provide assets to promote Jägermeister’s perfect serve, an ice-cold shot chilled to -18C poured into a branded, green, frosted shot glass.

In addition to the point of sale, operators can access videos on training, product information and sales advice focusing on the ice cold shot opportunity for Jägermeister and Jägermeister Cold Brew Coffee.

Outlet membership will be tiered based on the type of bar, demographic and typical volume sales to allow operators to access suitable resources for specific occasions, offering hints and tips on how to maximise their shot category and Jägermeister sales.

Ben Errington, Trade Marketing Manager, Mast-Jägermeister UK, says, “As a leading spirits company, Mast-Jägermeister UK continues to look for ways to support its customers. In the current climate, inspiring incremental sales opportunities is vital to the continued success of many venues.  We are pleased to announce the launch of our new on-trade trade website, which provides category insight, a loyalty scheme mechanic and brand assets to help operators achieve better sales. This evolving portal is designed so that it becomes a go-to source of information for operators looking to maximise their shot sales.”

The Klub Jägermeister website, live now, will be run on assigned credit which can be exchanged for POS.



Category: News, Spirits
Tags: Ben Errington, Klub Jägermeister, Mast-Jägermeister