Greene King Brewery and Belhaven have launched Value For Venues, a new service which offers a package of product catalogue, logistics, business management and financial support services to independent venues.
While Greene King is known for its brewing expertise and the operation of pubs across the UK, they explain that the new venture aims to support the wider hospitality. Scottish free trade venues will also see the service tailored from Belhaven Brewery.
The launch of Value for Venues comes during a time when rising supplier costs and ever-changing consumer habits make running an independent venue extremely tough and the service aims to help these venues add value to their business through three key pillars of service; range freedom, customer service and financial support/ business advice.
The company say that by offering range freedom across the spectrum of best-selling beers, ciders, wines, soft drinks and spirits, independent venues can avoid dealing with multiple suppliers, delivery slots and points of contact, offering an extensive range of drinks in one delivery.
The package also includes 363 days per year customer service support to help businesses run smoothly, and over-the-phone troubleshooting and cellar support, along with financial support and business advice. The aim it to keep cash flows healthy and provide advice on lowering operating costs, to help make businesses more profitable.
Paul Downing, Sales Director for Brewing and Brands at Greene King said, “We’re incredibly pleased to be announcing this launch, as our passion lies in championing and supporting the hospitality industry and sharing our knowledge. Value For Venues is an important, and unique, offering for independent venues because of how extensive the package of support is, and it’s backed with a wealth of experience.
“Alongside offering excellent range freedom in one handy delivery and year-round customer support, the service also assists on a financial business level too. There is no other service quite like it on the market that provides so much for independent venues, all in one place.”
For independent businesses looking for more information, head to www.valueforvenues.co.uk and schedule a free consultation with one of the team.