Kopparberg has launched its new digital hub Behind the Bar which provides on-trade stockists with free access to information, insight and guidance.
It has been designed to equip bar managers and owners with the knowledge and tools to drive behaviour change with the website featuring brand and category insights, digital assets, recipes, serving tips, and product information with the aim of driving footfall, increasing dwell time in venue, encouraging trade up and ultimately driving sales
A key function of the site, which focuses on helping customers grow their business, provides stockists with sales information and tools to make the most of Kopparberg in their bar. Additionally, the Kopparberg point-of-sale hub will simplify access to POS by allowing venue owners to request and have items delivered directly as and when they need it.
Rob Salvesen, Head of Marketing at Kopparberg said, “Launching Behind the Bar is our way of giving back to the trade. Focusing on growth can be difficult when in the day-to-day of managing a venue so we wanted to provide an easy-to-use platform that could support new and existing customers as well as provide helpful and useful advice.”