Scotland’s best-selling ale Belhaven Best has unveiled a fresh new look designed to bring out the best in this iconic Scottish pint.
The new look features a striking new blue and gold design created in partnership with specialist Scottish drinks agency Thirst, and aims to capture everything that is brilliant about Best.
The designers took inspiration from the changing face of drinking and socialising in Scotland, as well as Belhaven’s proud heritage of brewing beer in Scotland for over 300 years.
There’s a nod to the iconic malting chimneys of Belhaven Brewery where Best is made, while rays of sunshine flooding through these chimneys represent the brewery’s home town of Dunbar, on East Lothian’s golden coastline.
Although the look has changed, the liquid hasn’t and it is still brewed in Scotland.
The rollout of new look Best will begin in mid-May with venues receiving new fonts, tap handles and keg lenses. There will also be a comprehensive POS kit featuring striking, branded glassware plus T-shirts, bar runners, drip mats, posters and table talkers.
Fiona Matheson, Belhaven Brand Manager said, ‘Belhaven’s success over the past 300 years is built on creating exceptional quality beers, but also on our ability to respond to the changing tastes of modern drinkers. Best is as popular as ever and is currently gaining in market share, but we felt that it deserved better when it came to its presentation. We also wanted to challenge the old-fashioned image of ale and communicate its freshness.
‘This has been a labour of love that the Belhaven team has worked on for many months and we are thrilled with the results! The new design looks stunning, premium and appealing, perfectly balancing Best’s past and our ambition for the future, whilst reflecting the wonderful qualities of the ale inside. We know our customers are going to appreciate and love it. And while things change, for Belhaven Best, times shared together over a good pint will always be the Best’.
The rebrand will be backed by a launch campaign across all media types across 2023, celebrating Best’s past, present and future, and the role it plays in sharing the best of times with friends and family.
The brand is owned by Greene King.