Absolut Vodka launches Absolut Wild Berri

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Absolut, is adding to its enhanced flavour portfolio with the launch of Absolut Wild Berri. Available in key grocers from May, it is already available to order for impulse retailers and from On-Trade wholesalers.

Using only natural flavours and with no added sugar, the 38% ABV vodka offers a natural taste of freshly picked blueberries, blackberries and wild strawberries combined with spicy hints in the flavour. It can be used to create a wide range of balanced drinks in a bar and key serves include Absolut Wild Berri with lemonade for something sweet and bubbly, or as an upgrade to a regular bramble to create a Wild Berri Bramble cocktail using the vodka, lemon juice, sugar syrup and a drizzle of dark berry cordial, garnished with blackberries.

Liam Murphy, Brand Director at Pernod Ricard UK, said, “Absolut Wild Berri is an exciting new example of how the brand continues to embody and drive forward its values of being Born To Mix and offering consumers exceptional cocktails. The launch brings with it new ways and occasions to enjoy the iconic flavour of Absolut, whether that’s with a wide range of mixers or in a cocktail, and we’ve used our expertise and passion to create a premium vodka that allows its natural berry flavours to shine through.”

The launch of Absolut Wild Berri is being supported by paid social and influencer activity, and forms part of the brand’s Born To Mix flavours and cocktails media campaign that is running throughout May and June.

 

Category: News, Spirits
Tags: Absolut Vodka, Absolut Wild Berri, Liam Murphy, Pernod Ricard