Foster’s returns to TV screens after 4 years in major brand drive


Foster’s is running its first major marketing campaign in four years, spending millions of pounds bringing back iconic Aussie duo Brad and Dan to UK screens to support the on-trade’s biggest drinks category – classic lager – which accounts for 37% of all lager consumed in pubs and bars.

The new above and below-the-line campaigns aims to drive consumers to choose Foster’s at the bar, while pubs will benefit from activation kits including TVs and sound equipment As well as the return of Brad and Dan, consumers will also see communication on social media, and new Foster’s stockists will also receive install support, including darts kits and audio-visual equipment, to help drive footfall and promote social occasions.

Matt Saltzstein, HEINEKEN UK Beer Brand Unit Director, said “Foster’s new campaign aims to put the beer front of mind again with consumers and ensure classic lager remains a great seller on any operator’s bar, protecting the high-volume ROS of the category.  Foster’s is always a ‘good call’ for customers, providing them with a straightforward delicious beer perfect to enjoy when meeting friends in the pub.”



Category: Beer, News
Tags: Brad and Dan, Classic Lager, Fosters, Heineken UK, Matt Saltzstein