Harviestoun celebrates National Beer Day with 40th anniversary launches

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Alva-based craft brewery, Harviestoun, is raising a glass to National Beer Day tomorrow (15 June) with the launch of a nationwide campaign to celebrate forty years in the business.

To mark its four decades as a pioneering producer and craft classic, Harviestoun has chosen National Beer Day to announce its plans to roll-out a national campaign, including two new product launches. Harviestoun’s new lager, due to hit the shelves in the summer, will be followed by its limited edition 40-year-old expression of Ola Dubh later in the year.

Limited edition supplies of both products will be available at selected pubs, bars and hotels around Scotland, including Bridge of Orchy Hotel in Argyll, Edinburgh, Glasgow, Dundee and Aberdeen, as well as Brompton Cross in Chelsea, London. Both new products will be available to buy directly from Harviestoun’s online shop, as well as selected stores across Scotland.

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Amy Cockburn Harviestoun

Harviestoun’s Master Brewer, Amy Cockburn and her all-female brew team, who  were tasked with creating the two new beers said, “”We’re really excited to be marking National Beer Day by revealing our plans for a nationwide 40th anniversary campaign. This is a significant milestone in the evolution of Harviestoun as a pioneering producer and modern craft classic. We’ve been brewing since the early 1980s and have been crafting beer long before it became a popular trend, but we’re continuing to innovate and develop our product range.

“We’re now planning to pay tribute to Harviestoun’s legacy and brewing history in the best way we know, with the launch of two exciting new products for 2023. Our new lager will go on sale this summer and our limited edition 40-year-old expression of Ola Dubh will be launched as a collector’s piece later in the year.

“We want to encourage craft beer lovers from far and wide to join our 40th anniversary celebrations, but they’ll need to wait just a few more weeks to get their hands on our new lager, which is now being perfected in time for its official launch in August.”

Amy added, “As Harviestoun looks ahead to the future, we’re already working hard to develop our next generation of great beers. Whatever we produce in the years to come, we’ll always ensure it’s true to the Harviestoun brand style and provide as much enjoyment as possible for craft beer fans around the world.

“We’re passionate about the whole brewing process. Our relentless focus on quality has established Harviestoun as one of the most-awarded breweries in Scotland. We only use the best local barley and carefully control every aspect of the process. No beer will leave the brewery unless we’re 100% happy.”

 

Category: Beer, News
Tags: 40th anniversary, Amy Cockburn, Harviestoun, National Beer Day