WEST Brewery reveals new Radler brand launching this weekend

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Glasgow’s WEST Brewery have announced the launch of the new Radler brand, VELO.

As the only UK brewery to brew all its beers in strict accordance to the Reinheitsgebot, VELO is the next step in WEST’s journey in sharing German drinking culture with UK consumers. Originating from Bavaria, a Radler is a classic summer drink, traditionally mixing beer and lemonade offering a ‘fresh and sophisticated take on the traditional shandy’.

WEST Managing Director, Matt Munro said “VELO feels like a natural extension of our range and allows us to play with flavours that are usually out of bounds to us.

“With studies showing that 55% of consumers are looking to moderate their alcohol intake, at 2.7% abv, our new Radlers offer a premium alcoholic drink that can be enjoyed with moderation in mind.”

“With the word Radler meaning cyclist in German, VELO is perfectly timed to celebrate the World Cycling Championships taking place on our doorstep this year.”

VELO Blood Orange features Heidi-Weisse, WEST’s Hefeweizen, mixed with a blood orange soda while VELO Lemon is a mixture of Wild WEST, an unfiltered Helles Lager, and a lemon soda. Both are free from artificial colourings, flavours, sweeteners and preservatives.

The first draught is available from Friday 16th June at the brewery’s Glasgow Green venue, WEST on the Green, before being rolled out to venues across Scotland from Monday 19th June.

 

Category: Beer, News
Tags: Matt Munro, Radler, VELO, West Brewery