To celebrate Schweppes’ new ‘Born Social’ strategic marketing platform and campaign, Coca-Cola Europacific Partners (CCEP) is giving independent venues the chance to win a share of £20,000 in cash to put towards a Schweppes Summer Social at their venue.
Live now, pubs, bars and restaurants must be registered on My.CCEP.com to be able to enter the free prize draw*. 20 randomly selected venues will then win £1,000 in cash to put towards a Summer Social event, whether that’s to hire a DJ for a night, upgrade garden space or throw an end of summer staff party!
The competition closes on Sunday 30th July and winners will be picked at random within five days of the competition closing.
Karen Yates-Hills, Away-From-Home Sales Director at Coca-Cola Europacific Partners GB, said, “The hospitality sector has been a critical part of our business for more than 100 years and is a sector we continue to invest in, helping our customers to strengthen their businesses and maximise sales.
“Creating social experiences that consumers want to enjoy out of the home is crucial for our hospitality customers and one of the reasons we have launched this initiative during the crucial summer trading period. We hope winners will be inspired to host some Schweppes Social events up and down the country that will help drive footfall and sales.”
The giveaway follows on from the launch of Schweppes’ first consumer campaign from strategic brand platform, ‘Born Social’. The marketing campaign aims to encourage young adults to break free from defaults that dampen their natural social instincts by saying “no” to comfort and “yes” to the thrill of socialising, mingling, and letting loose with others.
The campaign is supported by TV, digital and out-of-home advertising, along with paid social media, influencer activity and PR for the rest of the year
To enter, complete and submit the entry form on My.CCEP.com. Max 1 entry per customer. Max 1 prize per customer. Full terms at https://cloud.customer.ccep.com/born-social