BrewDog has said that its rapid expansion helped boost sales across its bar business after reporting revenues increased by £44m, +68%, in 2022, and that it plans to triple the size of its bars and hotels business to around 300 venues by 2030. BrewDog said it expected bar revenues to increase by a further 25% in 2023. The brewer, which launched its first bar in Aberdeen in 200, now has over 100 venues including sites in Las Vegas, Berlin and Brisbane.
Plans for this year already include the opening of new bars in the UK, India, Italy, Netherlands, Australia, USA and Thailand, with plans for sites in China and South Korea further down the line.
In the UK, BrewDog is set to target larger format venues similar to its flagship bar in London, Waterloo, as well as sites in travel locations as part of its partnership with SSP, which will include its first opening at Gatwick airport in December.The group will also target new hotel openings in the UK as part of the plan.
James Watt, chief executive officer of BrewDog, said: “Last year we opened our two most ambitious bars yet in Las Vegas and Waterloo, and in a tough economic climate both have vastly exceeded our expectations.
“The success of our new landmark locations is testament to our strategy of investing in high-footfall locations and creating unique environments that redefine the bar experience – everything from coffee shops and workspaces, to hidden cocktail bars, podcast studios, ping pong, bowling and our own beer school.
“In some locations we even have a micro-brewery on site, so our customers can learn to brew for themselves.”