In a new social media mockumentary, Sharp’s Brewery unveils the world’s first AI-powered barman as part of a new marketing campaign for its recently launched hazy cask IPA, Sharp’s Solar Wave.
Told through the eyes of a very sceptical landlady, the video puts ChatIPA, Sharp’s ’new and innovative‘ AI barman, through its paces to illustrate the importance of the human touch to the bar or pub experience. It’s fair to say, ‘he’ doesn’t do too well.
The tongue-in-cheek video is the next wave of marketing for Sharp’s Solar Wave, following the beer’s official launch in April. Brewed at the home of Sharp’s in Rock, Cornwall, Sharp’s say that the new hazy cask IPA aims to deliver the big, tropical hop aromas and a style and brand identity that stands out against more traditional-looking cask ales.
James Nicholls, Marketing Controller at Sharp’s Brewery, said, “With more than 300,000 pints of Solar Wave bought across the UK so far, we’re proving that our new hazy IPA doesn’t require any gimmicks.
“Taking an ironic look at the AI craze is about highlighting how important great bar staff are to the pub and bar experience and is another step in our bid to bring traditional cask beer to a new generation of drinkers through Solar Wave.”
You can watch the video here