The team behind Dundee and St Andrews Cocktail Weeks, have announced they are launching Stirling Cocktail Week this October.
Marketing: After Dark Stirling, a Scottish agency who wanted to help struggling hospitality businesses drive footfall into their premises are also supported by Go Forth (Stirling BID).
The event is designed to boost the night-time economy and showcase local business as well as driving footfall across the town. Stirling Cocktail Week takes place from October 6-15, and will see a host of the area’s best venues come together to showcase the very best of hospitality in the city.
Co-founder Alice Christison,24, hopes will give a much-needed boost to the hospitality industry she loves – and help out trade charity The Benevolent Fund too.
Alice said, “It has been such a difficult few years for the entire hospitality industry and sadly many businesses won’t make it if we don’t support them – we’ve already seen many great outlets close.
“We designed our Cocktail Weeks to focus on towns or cities across Scotland. The idea is to help boost trade by attracting locals and students into bars or restaurants they haven’t tried, encourage repeat visits to those they know and of course attract tourists and visitors to help the whole area prosper.
“On the flip side, it gives the public the chance to have a big night out – or several – exploring the very best of the local trade knowing they are spending a very modest set amount.
“We bring in other aspects of ‘going out’ culture to support other businesses in town like hair and beauty salons, going for a bite to eat somewhere, all the other elements which are related to your night out.
“It works for everyone – the customer gets a cheaper experience, enjoying the best of local surroundings, venues and drinks at a vastly reduced rate. While the businesses get increased footfall and new people coming in to check them out.”