Talisker Distillery has been named a Five Star Attraction by VisitScotland following a major investment in its visitor experience as part of Diageo’s £185 million investment in Scotch whisky tourism.
The oldest working distillery on the Isle of Skye, Talisker opened the doors to its new brand home last summer and its whisky visitor experience thoroughly impressed judges who commented on the seamless use of technology and striking visual presentations throughout, as well as the incredible storytelling and live narration by the Talisker guides.
Additionally, the judges commented on the integration of responsible tourism and sustainability messaging within the tour and in the venue itself, plus the extensive retail selection.
Tourism Minister Richard Lochhead said, who officially had over the Five Star rating on a visit to Skye said, “Whisky is a significant contributor to Scotland’s economy as the leading single food and drink product export. However, it is also a major drawcard for the tourism and hospitality industry. Many of those visiting Scotland will have a whisky distillery as a destination on their itinerary.
“I am delighted to be here at the Talisker Distillery on Skye to officially present to the team VisitScotland’s 5 Star Attraction Award. From my experience as a visitor it is richly deserved.”
Louise Ellis of Talisker Distillery said, “Everyone at Talisker Distillery is very proud of the welcome we offer to our visitors and the part we play in the success of the Skye and wider Scottish tourism sector.
“We don’t just tell the story of our amazing whisky, we tell the story of this beautiful island and its people, and our aim is to make them ambassadors for Scotland and Scotch whisky for life.
“We are grateful to Mr Lochhead for presenting us with the award and to VisitScotland for recognising and rewarding our efforts.”
