Loch Lomond Group appoints Luke Maga to spearhead growth in Global Travel Retail


Independent distiller, Loch Lomond Group has bolstered its Senior Management team with the appointment of industry executive Luke Maga to the role of Managing Director, Global Travel Retail & Africa, Middle East & Indian Subcontinent.

A veteran of the spirits category within travel retail, Luke joins Loch Lomond Group from CVH Spirits – formerly Distell International – where he spent a decade building distribution and marketing programmes for brands including Amarula, Deanston and Bunnahabhain.

Based out of Loch Lomond Group’s Scottish head-office at Loch Lomond Distillery, Luke will be responsible for implementing and executing a global growth strategy centred on premiumisation and market expansion. The GTR team within Loch Lomond Group will be focusing efforts on driving distribution of the portfolio into Asia-Pacific and the Americas in the near future.

Colin Mathews, Loch Lomond Group CEO, commented: “The global travel retail channel as well as our business in the domestic markets of Africa, The Middle East and The Indian Sub-Continent is of significant strategic importance to the Loch Lomond Group as a platform for recruitment, brand-building and geographical expansion. Luke’s appointment is an important step as we look to further strengthen our presence around the world and bring to life our amazing portfolio of brands for both global travellers and domestic market consumers.”

Luke Maga, Loch Lomond Group Managing Director – Global Travel Retail & Africa, Middle East & Indian Subcontinent, said: “I’m delighted to join Loch Lomond Group and play a part in the growth of its multi-awarded portfolio of brands in global travel retail and across the IAMEA region. The company strongly believes in the importance of the channel and has ambitious investment plans around brand-building and consumer engagement, so it’s an exciting time be coming onboard. I’m looking forward to reconnecting with industry peers and partners at TFWA in October.”


Category: News, Whisky
Tags: Colin Mathews, Loch Lomond Distillery, Lomond Group, Luke Maga