Cask Ale Week, the annual campaign designed to drive footfall into pubs and highlight cask ale as a British icon starts this week, running from I21 September – 1 October 2023.
Many brewers have Cask Ale Week in their marketing plans including Greene King. Holly Smith, Greene King Brewing & Brands Communications Manager, said, “To celebrate and drive awareness of cask this September, Greene King will be launching several pieces of activity with consumers and with trade press.
“To drive awareness of cask with consumers, the brewer will be working with a number of influencers to visit Greene King pubs and share what makes cask great and the reasons to get to the pub for a pint. Greene King has also surveyed 2,000 beer and cider drinkers on some key questions that will be announced in a release during Cask Ale Week.”
Pub retailers have organised events during the week and Punch Pubs have sent Cask Ale Week merchandising kits to their licensees, Trust Inns have special kits to give away and Admiral Taverns have incentives for holding beer festivals throughout the week.
In Scotland, there are beer festivals in Cove Burgh Hall and Summerhall Square in Edinburgh is hosting the Gravity Beer Festival.
