Port Askaig, has released a new whisky range and created new brand positioning with the tagline ‘The Gateway to Islay’, highlighting owner Elixir Distillers intention to grow the premium brand in the UK and internationally.
At the heart of the relaunch is the revitalised Port Askaig 8 Year Old, boasting a completely new recipe. This herbaceous whisky features notes of seaweed salt, pinewood, and a blanket of warming smoke. The first three years of maturation take place in American Oak barrels, followed by an extended ageing period of over five years in a carefully curated selection of Bourbon Barrels, Toasted American Oak Barrels, PX Sherry Butts, and Refill Hogsheads. This cask recipe will stay the same with each batch, upholding the distinctive taste that serves as a gateway to the world of Islay whisky.
Port Askaig is also introducing two new limited expressions, Port Askaig Cask Strength and Port Askaig 17 Year Old.
“The relaunch of Port Askaig’s core range marks a profound moment in our pursuit to capture the essence of Islay,” says Oliver Chilton, Master Blender at Elixir Distillers. “With each expression, we invite you to immerse yourself in the island’s unique character – from the rugged landscapes to the salty sea air and iconic peat smoke that Islay is renowned for.
The refreshed Port Askaig 8 Year Old is a steadfast companion on this journey, a true gateway to Islay whisky; and with Port Askaig Cask Strength and Port Askaig 17 Year Old, we unveil chapters of Islay’s story that continue to unfold with every sip. Each expression is a testament to our dedication to authenticity and quality, and we are immensely proud to present this relaunch.”
Every expression in the Port Askaig core range is non-chill filtered and free from added colouring.
Port Askaig 8 Year Old (RRP £49.95), Port Askaig Cask Strength (RRP £64.95) and Port Askaig 17 Year Old (RRP £125) will be available globally from October and in the UK via distributor Speciality Brands.
