Gordon & MacPhail has appointed CASK Liquid Marketing as its UK distributor for its single malt Scotch whisky distillery, Benromach The appointment comes in preparation for 2024 as the company moves to focus solely on their owned brands of Single Malt Scotch whiskies and premium spirits. It means that, after 128 years as an independent bottler, the company will cease filling spirit into casks from distilleries not owned by the company to prioritise production from its own distilleries; Benromach and The Cairn.
The move will pair Benromach’s handmade Speyside single malt with CASK Liquid Marketing’s expertise in brand building, training and distribution to premium brands throughout the UK.
David King, Sales Director at Gordon & MacPhail, said, “We are delighted to appoint CASK Liquid Marketing to distribute Benromach in the UK, bringing their expertise in brand building, training, and distribution to help deliver our ambitious growth plans. As a result, the multi award-winning Benromach will become easier to find in the best spirits outlets in the country, allowing our customers to continue to enjoy our handcrafted Speyside single malt, with its subtle smoky character and distinct flavour profile.”
Claire West, Managing Director, CASK Liquid Marketing, added, “We are genuinely excited to be announced as the UK distribution partner for such a prestigious whisky. Benromach will complement our luxury portfolio of spirits and provide great opportunities within our prestige on and off trade channels. The award-winning drams are up there with the best whiskies we have ever tasted, and the team can’t wait to start spreading the word across the country.”
The appointment came into effect from 1 October.
Owned by Gordon & MacPhail, Benromach Distillery produces not only Benromach single malt Scotch whisky but also Red Door Gin and a range of single malts from its core aged range of 10 to 40-year-old malts, through to Cask Strength Vintage expressions and its Contrasts range, including Contrasts: Organic and Contrasts: Peat Smoke Sherry Cask Finish.