Greene King champions food allergy research


Greene King has become the first UK pub company and brewer to form a strategic partnership with The Natasha Allergy Research Foundation as takes steps to strengthen its commitment to help customers with food allergies.

The new partnership sees Greene King pledge a six-figure sum over three-years to the Foundation for vital medical research looking at causes and developing ways to prevent and treat allergic disease.

Up to three million people in the UK have food allergies and 48% of consumers say they, or a person in their household, avoids at least one food or ingredient as a result. For some, severe food allergic reaction and anaphylactic shock can be life-threatening.

Greene King Chief Executive, Nick Mackenzie, said, “This is a really important partnership to be supporting the Foundation in what will be life-changing research for millions. It will make a difference for people with, or affected by, food allergies. We serve meals to customers every day in our pubs and have strong procedures and menu information about food allergens in place to help protect them but this research is crucial to help us reach a time when everyone can eat at home or in a pub without the fear of an allergic reaction.

“I think the incredible work Tanya, Nadim and the charity have done to raise awareness and champion this cause is awe-inspiring and I’m proud we are able to partner with them.”

The Natasha Allergy Research Foundation was set up by Tanya and Nadim Ednan-Laperouse following the death of their daughter Natasha in 2016. Her tragic death was caused by eating a high street- bought sandwich. They successfully campaigned for Natasha’s Law, which came into effect in 2021, requiring all food outlets to provide full ingredients lists with clear allergen labelling on food pre-packed for direct sale.

Tanya Ednan-Laperouse said, “We are delighted that Greene King is joining us in the fight to make allergy history by funding game-changing medical research. We want to transform the lives of people and families living with food allergies. Everyone has the right to feel and be safe in their environment, be that home, school, work, or out with friends and family.”

Picture: Tanya and Nadim Ednan-Laperouse