Greene King has presented Switchboard LGBT+ Helpline with £50,000, the third year that the pub company and brewer has supported the charity, bringing its total support to £70,000.
Partnering with Coca-Cola Zero Sugar and Absolut Vodka during pride month is June as part of its #DiversityMakesUs campaign, the pub company donated 10p (+VAT) per drink sold across it’s 1,600 managed pubs to the charity.
Switchboard is the chosen charity of Greene King’s LGBTQ+ focussed employee led inclusion group, The Village Greene. Earlier this year, the group was integral to the development of the company’s new gender identity policy designed to support gender fluid team members and those who were transitioning at work.
The funds raised will go towards supporting Switchboard with its freephone helpline number which is run mostly by volunteers and provides a confidential and non-judgemental helpline for LGBTQ+ people looking for a sense of community, support or information, 365 days a year.
Stephanie Fuller, CEO at Switchboard, the national LGBTQ+ helpline said, “The £50,000 donation from Greene King has helped to fund our freephone helpline and means that we will be able to meet the ever-rising demand for our services in these difficult times for the LGBTQ+ communities.
“We are delighted that Greene King has continued to support us and raise awareness of the service we provide and look forward to continuing to work together.”
Assad Malic, Greene King’s chief communications and sustainability officer, and Village Greene executive board sponsor said, “The work Switchboard does is incredibly important for the LGBTQ+ community, and with the help of our supplier partners we’re proud to have raised an outstanding £50,000 through donations from the sale of Coca-Cola Zero Sugar and Absolut Vodka.
“As the heart of communities, pubs play a vital role in supporting the LGBTQ+ community, and we will continue to ensure inclusivity is at the core of all we do, to help promote allyship between team members and support all of our guests to feel a sense of belonging.”