Following its successful launch in Asda stores across Scotland earlier this year, Panther M*lk has recruited experienced drinks industry professionals to bolster its commercial division.
Neil Mowat, former Head of Brand at Tennent’s Lager and Irn-Bru joins to lead the Marketing Operations, whilst Paul Miller, fresh from the sale of his Eden Mill brand, will bring overall commercial leadership to the team.
Paul has over three decades of international drinks industry experience including senior roles with Molson Coors, Glenmorangie and IDV/Diageo, and he was the founder and CEO of successful Scottish spirits brand Eden Mill. He has also held key industry roles as Director of the Scottish Government and Alcohol Industry Partnership and Chair of the Scottish Licensed Trade Association.
Neil, having recently overseen UK Marketing for the Ian Macleod Distillers portfolio, has built extensive consumer marketing expertise in brand leadership roles with both Tennent Caledonian Breweries and AG Barr.
Panther M*lk Founder Paul Crawford said, “We are thrilled to welcome Neil Mowat and Paul Miller to the Panther M*lk family. Their remarkable track records and wealth of experience within the drinks industry are invaluable assets to our rapidly expanding commercial division. With their leadership, we are confident in our ability to further establish Panther Mlk as a pioneering force in the market. Our commitment to delivering a delicious and environmentally conscious product remains unwavering, and we look forward to continuing to delight consumers with our innovative oat drink-based alcohol.
“Together, with Neil and Paul leading the way, we are poised to elevate the Panther M*lk experience for cocktail enthusiasts, ensuring a creamy vegan indulgence for all. Panther M*lk offers a treat for cocktails lovers who like cream liqueur-based drinks but prefer a sustainable choice without compromising on taste.”
Picture: Neil Mowat (pictured far right), will lead Marketing Operations, whilst Paul Miller (pictured far left)
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