HEINEKEN has announced that Glenn Caton will succeed Søren Hagh as President Europe from 1 January 2024 as Søren Hagh moves to William Grant & Sons as CEO.
Glenn joins HEINEKEN after 10 years at Mondelez International where he is currently Senior Vice President, Global Commerce based in Chicago with responsibility for channel strategy; revenue growth management; customer partnerships and sales excellence.
He started at Mondelez in 2013 as VP for Chocolate Northern Europe before becoming President, Northern Europe in 2016, where he delivered strong top and bottom-line growth. He moved to Singapore in 2018, initially as Category President for Chocolate across Asia, Middle East and Africa before becoming Business Unit President for South-East Asia where he steered the business through the COVID pandemic.
Glenn started his career at P&G, where he worked for 9 years based in the UK and Geneva in roles across Sales and Marketing. He then moved into the wine sector as Senior Marketing Director for Europe at E&J Gallo in 2003. In 2006 he joined Hiscox Insurance as UK Sales & Marketing Director and subsequently Managing Director of the UK Direct to Consumer business based in London. After 4 years he returned to the wine sector as UK Managing Director of Direct Wines, the largest consumer wine business in the world.
Glenn will join the the Executive Team and report to Dolf van den Brink, CEO and Chairman of the Executive Board, who said, “Glenn brings great experience of operating across different sectors, regions and cultures. He has driven growth and innovation and delivered consistently strong results leading businesses in FMCG, financial services, direct-to-consumer and retail.
“He is an entrepreneurial, highly commercial, and creative leader who has demonstrated a clear ability to build highly motivated teams that drive for results and deliver change. He will be a great addition to HEINEKEN and our Executive Team, and I very much look forward to working with him.”
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