Inverarity Morton has revealed its new-look bottle shop Rarity, as it gives its Bonnie & Wild bottle shop a major rebrand.
Rarity will represent drinks producers from across the country while also making full use of Bonnie & Wild’s events spaces and footfall. The drinks wholesaler has been a key partner within Bonnie & Wild since the Food Hall opened in July 2021, supplying all of its three bars and bottle shop.
Steve Annand, Sales and Marketing Director Inverarity Morton, said, “Rarity is an exciting and natural evolution of the boutique bottle shop and builds on a successful two years of trade and collaboration within Bonnie & Wild’s Scottish Marketplace.”
“The reimagined shop will enable visitors to B&W to better access some very special whiskies, wines and craft spirits, as well as a packed programme of events. The premium position within St James Quarter means that many of the smaller and less well-known distilleries and drinks brands will be able to enjoy an attractive shelf presence alongside some big-hitters within one of the country’s most high-profile and attractive shopping destinations. This is especially important as we look ahead to the busy festive season.”
Ryan Barrie, Managing Director at Bonnie & Wild, said, “Bonnie & Wild has already hosted a series of high-profile whisky events, such as the launch of the Bowmore Aston Martin Masters’ Selection whisky, and indeed many other high-profile launches and tastings. This is something we’re looking forward to doing much more of as Rarity grows.”
Picture: Steve Annand and Ryan Barrie