Diageo, maker of Guinness, Johnnie Walker and Smirnoff, has partnered with THINK!, the Government’s official road safety campaign, and Greene King to provide designated drivers a free pint of Guinness 0.0 at participating Greene King pubs across the UK throughout December. It marks the third consecutive year of Diageo partnering with THINK! at Christmas.
Nuno Teles, Managing Director at Diageo GB said, “Drink driving is never acceptable. Which is why we’re building on our previous campaigns with THINK! to help encourage responsible drinking this Christmas. By giving designated drivers a free pint of alcohol-free Guinness 0.0, our partnership with THINK! and Greene King will allow designated drivers across the UK to still be part of the festive fun and drive everyone home safely.”
From today (December 1) until January 1 2024, designated drivers who wish to claim their free pint can visit the Guinness website and use the pub finder search tool to locate one of the 472 Greene King pubs taking part, and to download their voucher code. They will then present the code, along with their car keys, at the bar to prove their designated driver status.
Guy Opperman, Roads Minister at Department for Transport said, “Our highly regarded THINK! campaign will be aiming to save more lives again this Christmas season and will help continue to raise awareness of the dangers of drink-driving. This is a great initiative which encourages people to act responsibly while still enjoying the festive season.”
This initiative is part of Diageo’s latest pledge to change the attitudes towards drink driving of five million drivers by 2030 as part of its ten-year sustainability action plan Society 2030: Spirit of Progress. The partnership also builds on Diageo’s other existing initiatives such as its ‘Wrong Side of the Road’ virtual learning experience, a hard-hitting programme which allows individuals to have a conversation with a real drink driver to help understand the consequences of drink driving.