Estrella Galicia extends Greene King partnership


Estrella Galicia will continue to be distributed in the UK by Greene King following the news it has extended its partnership until 2027.

Greene King, who have distributed the brand since 2018, will continue to supply the UK trade with the Spanish brewer’s core brand and its 0.0% ABV variant in draught, as well as its gluten-free variant, 1906 Reserva Especial and 1906 Black Coupage in bottle.s.

Greene King has also recently announced that Estrella Galicia Lager will be distributed across 72 premium outlets with the Greene King owned Metropolitan Pub Company which includes the Ubiquitous Chip and Stravaigin in Glasgow.

Alex Bruce, Liquor Operations Manager at Metropolitan Pub Company, said, “We’re thrilled to see Estrella Galicia Lager launching across our Metropolitan estate and it’s already proving a hit with teams and customers. It’s great to be able to work in partnership with our brewery to provide a great range of beers on our bars that complements the experience that we offer.”

Matt Starbuck, Managing Director for the Greene King Brewery, said, “As two long standing brewers, Greene King and Estrella Galicia both cherish heritage along with providing quality beer. We’re proud to offer an authentic and traditional Spanish Lager to the UK market and we’re excited to continue to build the presence of Estrella Galicia in both the on and off trade markets.

“The recent launch in Metropolitan Pub Company is sure to be a big step for the brand. It’s always a pleasure to work with Estrella Galicia and we’re looking forward to seeing the brand develop and grow further across the next four years.”

Aitor Artaza, Managing Director for Estrella Galicia Internacional, said: “Our partnership with Greene King is of great importance to our company’s international growth. Its strong distribution network is absolutely key and Greene King’s significant pub estate is a clear opportunity for us.

“We are extremely pleased to be extending our relationship as we move into the next stage of our brand within the UK; where we show the market how bold we can be with our new “Spanish, not Span-ish” media campaign calling out in-authenticity in World Lager within the market.”

Category: Drinks, News
Tags: Aitor Artaza, Estrella Galicia, Greene King, Matt Starbuck