The Famous Grouse has unveiled a limited-edition bottle design in celebration of its 15-year partnership with the Royal Society for the Protection of Birds (RSPB). Since 2008, the partnership has helped plant 150,000 trees, improve 85,000 acres of land, and create new homes for grouse.
The limited-edition wrap was designed by Edinburgh-based artist and animator Nuria Boj, and takes inspiration from the iconic illustration by Phillipa Gloag – daughter of The Famous Grouse founder Matthew Gloag who drew the very first Grouse which adorns every bottle to this day – and uses colour, dimension, and movement to reimagine the bottle design while still incorporating The Famous Grouse logo, the landscape from Abernethy (home of the Grouse), and Gilbert, who features on every bottle.
The bottle also features the back label displaying the RSPB logo and a QR code offering an interactive experience for drinkers to learn more about the partnership marking the first limited-edition wrap created with the RSPB and artist collaboration for the brand.
Seonaid Mason, Fundraising Manager for the RSPB Scotland, said, “RSPB has been thrilled to work with The Famous Grouse for over 15 years to protect species and habitats across the UK. Our most recent partnership focuses on restoring nature in the heart of the Cairngorms from the forest floor to the moorland tops and will benefit a wide range of wildlife including Black Grouse, Capercaillie and invertebrates. We hope to continue working together to protect Scotland’s most important species and habitats.”