Greene King has launched its new Fresh Cask Releases calendar after the 2023 seasonal calendar delivered a 42% year-on-year volume increase in Greene King’s seasonal ales.
This year’s calendar includes 13 limited-edition beers available at key times of the year and kicks off with Fireside, the 4.5% ruby winter ale, and, making a return for February, is the sport inspired, Scrumdown. The 4.1% fresh golden ale is an easy drinking ale for guests enjoying the live rugby in the pub.
Jack Palmer, Head Brewer at Greene King Brewery, said, “It’s always great to kick off the year with Fireside, as it’s a delicious beer to enjoy as the colder weather continues. Then in February we get to celebrate a great sporting event with Scrumdown, the perfect pint to enjoy during the games.”
The Fresh Cask Releases calendar also includes returning seasonal favorites, such as Spring Break and Hopping Special, as well as new collaborations and new creations to celebrate the special moments of 2024.
Says Palmer, Head Brewer at Greene King Brewery, “At Greene King, our heritage is embedded in the craft of cask beer, and we continue to celebrate and take pride in the beer and drive its uniqueness. We’re really excited to launch the new seasonal calendar for cask this year, with our carefully created selection of styles and flavours that have been allocated to suit the time of year, pubs can be confident that it’s something their guests will enjoy.”
Each of the seasonal cask beers in the calendar, excluding Rocking Rudolph, will also be available in pins (36-pint units) following the launch of this format by Greene King last summer.