Diageo relaunches Platform One after extensive customer research


Diageo is re-launching ‘Diageo One’ it’s online support platform to improve the way it works with independent operators.

The drinks company has worked with over 1000 independent operators across the off and on trade, through focus groups and interviews, to identify their business needs, challenges, and ambitions. The research revealed that operators were looking for more support, tailored relevant content and a platform designed to grow sales which meant that Diageo One was redesigned to deliver greater customer experience, both on the platform and through enhanced email communications.

The platform will continue to provide glassware and POS ordering, as well as draught installation requests and will now be supported by a suite of additional tools and content.

Andy Fell, GB Strategy & Transformation Director, Diageo GB said, “Diageo is deeply committed to forging strong connections with our customers – supporting them in delivering the best possible service, which drives tangible results. This is why we are really excited about the transformation of Diageo One which looks to supercharge businesses with a range of incredible tools. The platform has a whole range of resources specifically tailored to support our on and off trade partners, providing them better access to support and guidance from Diageo than ever before.

“The transformation of Diageo One demonstrates our commitment to providing the best support to independent operators, and enables us to be agile and react quickly to changes in the environment, ensuring we have the tools in place to empower our customers to make strategic decisions that positively impact their businesses.”


Category: Brands and Drinks, News
Tags: Andy Fell, Diageo, Diageo One