Drinkaware launch guide to boost sales of low and alcohol-free drinks


Drinkaware are launching a free interactive guide on how venues can boost sales in the growing category of low and alcohol-free drinks.

Drinkaware, which has partnered with Punch Pubs & Co, Star Pubs & Bars, Admiral Taverns, Club Soda and the British Beer & Pub Association to create the guide, will be distributing it to more than 5,200 venues across the UK.  The interactive guide which includes key statistics, videos and actionable tips is also freely available to anyone who wants to learn more and boost their low and alcohol-free sales at their venue.

Laura Willoughby, the founder of the mindful drinking movement Club Soda, who’s been helping consumers and venues discover alcohol-free drinks since 2015, said, “No business likes to miss revenue; an estimated £800m is lost to hospitality when consumers order tap water, so now is the time to review your drink range and make sure you have drinks for everyone.”

Clive Chesser, the CEO of Punch Pubs & Co, said, “We know more people than ever are purchasing low and no-alcohol drinks and we want them to feel welcome and catered for in all our community pubs across the country.

“We’re committed to responsible consumption and would urge all pubs to showcase low and no products with pride to demonstrate value and quality.”

Lawson Mounstevens, the Managing Director of Star Pubs & Bars, said, “There is an expectation now that pubs have low and alcohol-free drinks available. We want our pubs to be leading the field in this growing market and alongside Drinkaware and other industry leaders, materials like this will provide our people with the knowledge to do just that.”

Emma McClarkin, the CEO of the British Beer & Pub Association, added, “With the low and no market continuing to show strong growth and consumer interest remaining high, it is great to see this guidance from Drinkaware and Club Soda to help support licensees to make the most of opportunities presented through the no and low alcohol category and to ensure these products are presented in the way that delivers the best possible consumer experience. In particular, where sufficient consumer demand supports, for low and no beer served on draught as a way for those who are seeking low and no options to enjoy the full pub experience.”

You can download the guide and resources here.