Quirky new brunch and lunch spot Mimi’s opened last month in the Stirling Arcade. It replaces Oscar’s Wine Bar and has new décor, branding, a new menu and a very different offering.
Owner, Nicky O’Neill, spoke to DRAM about the rebrand saying, “We made the decision based on trends and the changing landscape. We have always been busy at the weekend, especially for our brunches, so it made sense to focus more on the day trade, as well as party brunches and bottomless brunches. We are still open till 9pm on a Friday and Saturday and can even host private events. There is an all-day brunch offering but we are still doing small plates as well for lunch or dinner.
“It’s perfect for first dates, families, and girly days out. We went for a very stylised look and put a lot of thought into the way everything is presented right down to the glassware. We want to give the customer something a bit different and create that full experience. The food is amazing and everything has that little bit of drama surrounding it for Instagrammable moments.
“We’ve also got some great brand activations coming up with Piaff Champagne and Hendricks, plus the cocktails are amazing! So far, it’s been a great start and hopefully it’ll just keep building.”
