Independent soft drinks and mixers brand, Franklin & Sons, is launching a new-to-market product format across all UK Red Engine sites, the team behind Flight Club and Electric Shuffle.
They have produced a 200ml can for its Premium Indian & Premium Light Tonic range to in a bid to support the company with its sustainability goals. The new aluminium cans weigh 94% less than the 200ml glass bottles, significantly reducing transport costs and reducing carbon emissions, while the weight reduction is projected to lower wastage removal expenses for Red Engine by 42%.
Dustin Acton, Chief Operating Officer at Red Engine, said, “We have worked with the team at Franklin & Sons for a couple of years now and we’re impressed with how much they value our partnership, going above and beyond to meet our business needs.
“Franklin & Sons is fully aligned with our morals and values and consistently looks for ways to add value to our business, showing true commitment to nurturing a collaborative relationship.”
James Stimson, Senior Brand Manager at Franklin & Sons said, “At Franklin & Sons, we are constantly innovating, and pride ourselves on demonstrating agility when it comes to meeting our customers’ needs.
“We’re pleased to be extending our partnership with an institution such as Red Engine, and that we have been able to provide a solution for such a valued customer. Aluminium cans are infinitely recyclable, using 95% less energy than producing new packaging, and creating 65% less CO2e during the recycling process than their glass counterparts.
“We look forward to seeing the benefits this will bring to the business and are excited to be alongside them in their sustainability journey.”
