Perth is getting ready for its first Cocktail Week at the end of May as part on an initiative to drive footfall into the Fair City’s restaurants, bars and cafés.
The initiative, organised by Scottish marketing and events firm M.ad Agency, is being supported by Perth and Kinross Council to help promote the newly opened Perth Museum which recently underwent a £27 million redevelopment.
Perth Cocktail Week takes place from Friday, May 31 to Sunday, June 9, 2024 and already has more than 30 restaurants, cafes and bars signed up offering discounted drinks and food items as well as signature serves. Venues on board include St John’s Bar and Restaurant, The Cherrybank Inn, The Bothy, The Bank Bar, Brown and Blacks, Deans, and The Giddy Goose.
Event organiser and director of M.ad Agency, Alice Christison said, “It’s incredible to see a modern, forward-thinking and proactive council taking steps to support businesses in their community.
“Our Cocktail and Restaurant Week concepts work well. They draw new people into the area, offer a fresh incentive to drive traffic and footfall for hospitality businesses and give the public a way to help support their favourite venues without spending too much money.
“We love the passion from the Council for this project and they should be praised for actively supporting local business. I’m a passionate and proud Scot and have lived and worked in the area for years. Hospitality has been faced with many challenges these past few years, but initiatives like Cocktail Week really have helped increase footfall during traditionally quieter periods.”
Councillor Eric Drysdale, Convener of the Council’s Environment, Infrastructure and Economic Development Committee, added,”Perth Cocktail Week is a great opportunity for local businesses to capitalise on interest in the city from the opening of the new Perth Museum, the new home to the Stone of Destiny.
“Each of the businesses involved will benefit from the promotion of Cocktail Week as an overall offer, while being able to show local people and visitors why they should come back again and again.”
Sponsors of the event include Perth and Kinross Council, Great Perthshire and Visit Scotland.
Picture: Daniel Muir Great Perthshire and Alice Christison M.ad outside St John’s Bar and Restaurant
