Scottish entrepreneur Doug Everest has announced his premium shot company, WATTSHOT, is now listed across his home country. As well as being listed by Inverarity Morton, the premium shot company and the “world’s first gin designed to be consumed as a shot”, is being rolled-out in conjunction with Merchant Leisure Group across five Edinburgh venues including The Piper’s Rest, Jackson The Tailor, The Newsroom, The Railbridge and Burgers & Beers Grillhouse.
Developed over 9-years by master taste-maker Stuart Logan, and brought to market by Doug Everest, WATTSHOT’s first release aims to deliver a new experience for gin-lovers, with plans in place to launch a full range of premium shots.
The all-natural gin shot combines a mix of eight rooted botanicals for a herbal flavour combined with cherry juice then uses compatible molecules to remove the need for a mixer, balancing all-natural sugars, amino acids, salts and alkaloids – the key factors that determine taste.
Co-Founder Doug Everest, who hails from Boat of Garten, said, “WATTSHOT is becoming popular in different markets around the world, but it’s always been an aim of mine to launch in my home country.
“I’m very proud to see WATTSHOT stocked in some fantastic outlets in Edinburgh and I’m confident people will embrace the concept. One of the country’s largest wholesalers, Inverarity Morton has also agreed to list WATTSHOT and we are available right across Scotland now.”
Doug Everest has taken WATTSHOT around the world; from Nikki Beach, Ibiza to the affluent bars of Delhi, India, to UK festivals like Clockwork Orange, collecting awards from the World Gin Awards, the People’s Choice Spirits Award, and The Spirits Business.