Pizza Pilgrims has announced plans to open in Edinburgh at the end of the year.
It was 2012 when founders Thom and James Elliott quit their jobs and flew to Italy to drive a three-wheel Piaggio Ape van back to London, learning how to make pizza as they went. The pilgrimage through Italy to find the best pizza also became the Apple TV series called James And Thom’s Pizza Pilgrimage. After selling their first pizza out of the back of van in Soho, the chain now has 22 pizzerias in England, mainly focused in London, serving 50,000 pizzas a week, and generating revenues of almost £29m a year.
Thom Elliot, co-founder of Pizza Pilgrims, said, “We have always strived to grow at the right pace, and we remain focused on building a sustainable business for the long-term which will continue to delight customers and support our teams for decades to come.
“This year will see four new openings, including our inaugural pizzerias in Scotland and Wales, as we continue to demonstrate that sustainable growth remains an output of running a great business, rather than our sole focus.
“We continue to love the journey and look forward to bringing our team’s legendary Neapolitan hospitality to our growing band of pilgrims in new cities up and down the land.”
