Di Maggio’s East Kilbride has had a £1m makeover which includes the launch of the town’s first authentic churro bar and gelateria. Di Maggio’s new interior is modelled on Italian heritage, with nods to the brand’s Italian-American roots, and the project is the first major refurbishment of Di Maggio’s East Kilbride since the 200-seater, purpose-built venue opened in 1994.
Churissimo, the churro bar and gelateria, is part of the new-look which aims to make the restaurant a dining destination for families and will include 12 core ice cream flavours and churros – the classic Spanish fried donut dessert. It’s DRG’s first venture into a specialist gelateria which has meant investing in churro equipment costing more than £20,000 to make the delicacy on site with the chefs being sent to Spain for specialist churro training – all with the aim of making the churros “unlike anything else in the west of Scotland”.
Tony Conetta, co-owner of DRG and son of Di Maggio’s co-founder Joe Conetta, said, “We’ve been serving the community of East Kilbride for more than 30 years and this is a huge moment in our history in the town. A tremendous amount of love and care has gone into the refurbishment, and we’re sure the introduction of EK’s first authentic churro bar will go down a treat.
“We love being a part of East Kilbride, we’ve welcomed thousands of families through our doors, and we look forward to thousands more. It’s also about playing a part in bringing new people to the town, and we hope the new-look Di Maggio’s East Kilbride and Churissimo will achieve that for the next 30 years.”
The project is the first step in a refresh of the Di Maggio’s brand as it marks its 40th anniversary this year.