Mike Aikman, Jas Scott and the team behind Edinburgh’s cocktail bars Bramble, Lucky Liquor, and The Last Word, have relaunched their Lucky Liqueurs range with new packaging, a new design, and new flavours.
They said, “As well as updating the design, we’ve taken the opportunity to introduce a couple of key flavours to the line-up such as our brand new Lucky Bramble, using blackberry, blackcurrant and blackcurrant leaf to create a luscious berry liqueur. Not one to rest on our laurels, we continue to develop all our flavours to ensure they’re more delicious than ever.”
“We’re incredibly excited to unveil the next evolution of Lucky Liqueurs,” said Mike Aikman.
“We’ve poured our hearts and souls into Lucky Liqueurs. We’ve always been proud of the liquid in the bottles, now we feel the packaging reflects that quality and should stand out better on back bars, shop shelves and home bars.”
Working closely with Scottish Design Agency of the Year, Freytag Anderson, Greig Anderson said, “Lucky Liqueurs are all about flavour. Across their 14 distinct flavours, we’ve opted for bold colours and a sleek, minimalist label design, creating a look that exudes vibrancy, charm, and a sense of luxury. We’ve chosen classic fonts and typography, coupled with a classic bottle shape.
“Initially geared towards the on-trade sector, we’ve crafted brand messaging that centres around the Lucky Liqueurs name. Our aim is to convey the notion that a hint of luck adds excitement to the game, while emphasising that the exceptional flavours are the result of skill, not chance.”
