Speyburn single malt Scotch whisky has made a major investment into the brand to mark the next chapter for the 126-year-old distillery.
As part of the investment it has introduced new primary and secondary packaging across its portfolio with re-deigned labels and a new premium brand focus which is set to roll-out out across its entry and mid-range products before being introduced across higher-aged expressions later this year.
The popular Bradan Orach has also been renamed ‘Speyburn Bourbon Cask’, and, in a first for the brand, Speyburn has rested its Scotch whisky in rum casks to create the new expression, ‘Speyburn Rum Cask Finish’.
Jack Cook-Broussine, Speyburn Brand Manager, said, “We have introduced a complete brand refresh across Speyburn in line with our commitment to invest in this brand. Speyburn has always prioritised simplicity, taste and quality, so we wanted the new packaging and collection to reflect this. Having listened to our consumers, Speyburn’s new look will make it easier for shoppers to understand what we have to offer as well as attracting a new wave of Speyburn fans as we continue to grow this brand in markets around the world.”
Nick Cadbury, Creative Director at threebrand, the design agency behind Speyburn’s new look, said, “The whisky category Speyburn targets is very competitive and has seen a visual transition from more contemporary design plays to attract a less experienced consumer. We aimed to take the core brand DNA and represent it with the right balance of accessibility, provenance and stand out. We’re very excited with the result.”