Wolfie’s Whisky, the blended Scotch founded by Sir Rod Stewart in 2023, has announced a new Scottish distribution deal with Inverarity Morton following 10 months of unprecedented growth for the brand.
The deal will drive increased on-trade market penetration in Scotland, building on existing listings in establishments including Glasgow’s Kelvingrove Café and the Ivy Group nationally.
Wolfie’s co-founder, Duncan Frew, said, “Scotland is our heartland and it’s important that we continue to build a solid base here for Wolfie’s as we pursue an ambitious expansion throughout the UK and globally. With a huge customer base and an excellent understanding of premium products, Inverarity Morton is the perfect partner to work with as we grow our listings locally.” more of our customer base.”
The announcement comes after Rod recently paid a visit to Inverarity Morton customer Kelvingrove Café, where he taste tested the new Wolfie’s Rockstar Old Fashioned. The serve is a Wolfie’s twist on the traditional cocktail, topped off with a splash of champagne, and will be unveiled on the cocktail bar’s new menu this month.