As research from Barclays estimate that Taylor Swift’s UK arrival will be worth £1bn to the economy, with analysts estimating the average Swiftie will spend £848 on the experience, between food, drink, and accommodation, Mexican street food eatery Topolabamba, on Edinburgh’s Lothian Road has ‘rebranded’ to ‘Taylolabamba’ ahead of US superstars concerts in the capital this weekend.
As well as a new name and new signage there is also a new menu to go along with the ‘rebrand’ which includes Taycos with Whos Afraid of Little Old Bean as well as Now That We Don’t Guac, and Miss Ameri-Salsa. Eras Tour attendees can also enjoy a Tequila Swift and finish off with Death By A Thousand Churros.
Hundreds of thousands of Taylor Swift fans from across Scotland and beyond are set to make the trip to the capital for the Eras Tour, with the Shake It Off songstress expected to break all records for Scotland’s biggest stadium shows ever – demand was so high for the gigs that Edinburgh City Council granted organisers permission to increase the national stadium’s capacity from 67,130 to 72,990.
Iain Gallie from Taylolabamba said, “What better way to pay tribute to the world’s biggest pop star than by renaming our restaurant in her honour. Taylor Swift means almost as much to the city’s music fans as Topolabama does to the capital’s diners, and we’re sure she’d approve of this small gesture to show our appreciation for her bringing shows to the city.
“The impact she is going to have on Edinburgh – and Scotland as a whole – cannot be underestimated. Hotels are completely sold out, and public transport has even been extended with Scotrail adding additional services. Everyone is talking about it, it’s bigger than the Edinburgh Festival!”
