Diet Coke has announced that Jamie Dornan will take on the role as ambassador for the brand. Jamie will use Diet Coke as a platform to “inspire generations, by bringing to life the new Diet Coke ‘This Is My Taste’ campaign which spotlights fans and encourages them to proudly take ownership of their unique tastes, personal interests and own their Diet Coke break moment, however they choose to take it.”
The new TV advert, which airs in October, features Jamie along with festival-goers, fancy dressers and experimental chefs, all united by their self-expression, and reveals Jamie’s love of cold-water swimming – with a cheeky Diet Coke twist.
Jamie said, “I’m really pleased to join the Diet Coke family. The ‘This Is My Taste’ campaign resonated with me instantly as it reminds us all to take moments for ourselves to do whatever makes us happy. Especially if that includes taking a break in your day to drink a Diet Coke whilst lounging on a unicorn floatie.”
Louise Maugest, Senior Director, Marketing at The Coca-Cola Company, said, “We are honoured to announce Jamie Dornan as Diet Coke’s latest ambassador, adding to the brand’s rich history of collaborating with some of the biggest names in film, fashion and culture. We’re excited to work with Jamie to bring the new campaign to life and truly inspire people to own and celebrate their own style and taste, all whilst enjoying an iconic Diet Coke break.”
