CGA by NIQ and RSM are to provide fresh monthly insights into trends in accommodation sales and occupancy rates at Britain’s managed pub groups as the market for pubs with rooms continues to grow – the latest data shows year-on-year growth of 4% in accommodation sales in July 2024, and a room occupancy rate of 83%.
Sophie Braybooke, CEO of online promotor of pubs with rooms, Stay in a Pub, said, “Over the past year, we have seen a 30% increase in the number of pubs with rooms joining Stay in a Pub as members and the 55% increase in web traffic and average 50% look-to-book conversion tells us that consumer demand is higher than ever. It is no wonder that the majority of our partner pub groups are investing in rooms and the acquisition of sites with accommodation potential.”
Karl Chessell, director – hospitality operators and food, EMEA at CGA by NIQ, said, “Accommodation is an increasingly important source of sales for many pub groups, and this enhancement of our Tracker is a great way to measure patterns in demand. It will give operators and investors the accurate and timely data that is needed to spot trends, assess performance against the competition and sustain growth.”
Saxon Moseley, head of leisure and hospitality at RSM UK, adds, “Many consumers have been reluctant to give up travel and weekends away since the pandemic, so there’s huge growth potential for the pub accommodation sector. Pubs are often a popular alternative to the more traditional accommodation options due to their competitive price and convenience. RSM UK is delighted to provide more in-depth analysis in this important segment of the market and to see how the sector evolves, particularly as we expect consumer confidence to pick up in the run up to Christmas and into the new year.”
