Scottish alcohol free beer brand, Days, has achieved a nationwide listing in the UK’s largest pub group, Stonegate, for their 0.0% Lager and Pale Ale.
The launch comes off the back of a 12-month period in which Days has enjoyed over 100% year-on-year growth, gained a listing in Sainsbury’s, increased their distribution in Tesco and Waitrose and become the most popular beer brand globally on TikTok.
Mike Gammell, Co-Founder of Days Brewing said, “Launching into Stonegate is a massive moment for Days.
“With 30% of all pub and bar visits in the UK now “alcohol free” we’re looking forward to partnering with the UK’s biggest pub group to offer our award- winning 0.0% beers to modern drinkers who still want that brilliant beer moment in the pub but are living healthier lifestyles and moderating their alcohol consumption
Nick Marks, Group Commercial Director at Stonegate adds, “We are really socialising differently and as our business evolves it’s important that we cater for that trend towards moderation. We’re excited to work with Days in our sites across the country to show people that you can enjoy a delicious 0.0% beer and still be part of that great pub experience.”
Recent reports show that moderation is happening across all age groups but is particularly prominent with millennial consumers who represent 40% of the UK’s No/Low buyers with 70% of 25-34-years-olds actively looking to reduce their alcohol consumption in the year ahead.