Innis & Gunn becomes Celtic Connections headline partner

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Innis & Gunn have announced that they will be the headline partner for Celtic Connections for the next five years, starting with the 2025 festival.

After building a reputation for supporting Scottish music and culture, working with The Royal Edinburgh Military Tattoo, the Royal Highland Show, Belladrum and the Edinburgh Fringe, the brewer say they are the perfect partner for Celtic Connections and that the new partnership will be driven “by the desire to look at new innovations and opportunities to make that experience even better for audiences and performers.”

Donald Shaw, Creative Producer for Celtic Connections, said, “It’s hard to imagine a better fit as a partner for Celtic Connections than Innis & Gunn. Both were established in this country and the festival and brewer have a uniquely Scottish identity that is appreciated much further afield.  Most importantly, we each share the same passion to enhance the festival experience for music fans and for innovation, originality and connection. Innis & Gunn will allow Celtic Connections to continue bringing local musicians and emerging artists to Glasgow and I hope will give us an opportunity to bring some concerts and performers to places Celtic Connections hasn’t been before. We’re incredibly excited to be toasting this lasting partnership with a fellow Scottish household name.”

Dougal Sharp, Master Brewer and founder of Innis & Gunn, said, “We kicked off our Edinburgh Festival takeover at The Mound this year with a performance by Scottish Supergroup Mànran and their performance inspired me. It was a total lightbulb moment. The crowd was absolutely buzzing, passers by stopped to watch their set and the energy around our venue was incredible. In that moment the penny dropped for me that modern Trad music is really gaining momentum. After getting more into the scene it’s clear that the Celtic music scene in Scotland is at a tipping point, with more people here and around the world embracing its raw energy and infectious melodies. We are thrilled now to be part of that. The music just makes you feel something — it connects with your soul, whether or not you know the song, the words, or the band.

“We’ve long admired Celtic Connections; the music, the artists, and the incredible buzz represent the very best of Scotland. That’s why Innis & Gunn is so proud to be Headline Partner for the coming five years.

“Our music, our characterful people, stunning landscapes, inventive history, and world-famous drinks industry all combine to create a culture that gives Scotland its unique place on the world stage. Like Celtic Connections, Innis & Gunn could only have come from here; a reflection of everything that makes Scotland what it is today, Brewed by Scotland, for the world.”

This year will also see the launch of a new under-26s pass, giving young music fans an opportunity to access rolling discounts on a mix of shows with venues including The Old Fruitmarket, Barrowland Ballroom, SWG3, Saint Luke’s and Kelvingrove Art Gallery and Museum will host concerts and Peat and Diesel will become the first band to perform at the Emirates Arena.

Now in its 32nd year, Celtic Connections, the 2025 festival runs from 16 January to Sunday 2 February, and expects to fill around 25 venues with 300 events and see round 110,000 visitors with an estimated 1,200 musicians and artists.

Picture by Elaine Livingstone

 

Category: Beer, Brands and Drinks, News
Tags: Celtic Connections, Donald Shaw, Dougal Sharp, Innis & Gunn