Amber Beverage UK (ABUK) has added the Shanghai gin, Peddlers Gin, to its portfolio. The exclusive UK-wide distribution agreement for the range begins with immediate effect.
Rio Liu, co-founder and CCO of Peddlers Gin said, “We are delighted to expand our presence in this key market in partnership with Amber Beverage UK. We are passionate about showcasing premium craft Chinese spirits in the UK, and are confident that with Amber we have a partner that shares our vision.”
Zippy Bakowska, Marketing Director of Amber Beverage UK, says, “Peddlers Gin is a superb match for our portfolio and the values we represent. It is a high-quality gin with huge potential in mixology. We are thrilled to represent a brand with such strong provenance, and the appeal of botanicals foraged from Sichuan, Yunnan and Gansu. The traceability and organic certification of the botanicals is well aligned with the bottom-up demand we are seeing in the market, across both the on- and off-trades.”
Bakowska adds, “The gin brands that are succeeding in out-performing the (challenging) category conditions have a clear sense of identity and source. We are excited to add a gin to our portfolio with such strong heritage and locality, that taps into the live trend of Asian-origin produce.”
The range includes the Barrel Aged expression (aged for three months in French oak barrels, that previously held Napa Valley Pinot Noir) and the Salted Plum Gin – which is made by infusing the classic Shanghai Gin with salted plum, mulberry and orange peel, then aged in Oloroso barrels for an East-meets-West take on sloe gin.
