Coca-Cola is bringing Christmas magic to pubs and bars across the country with the return of its Coca-Cola Christmas Truck POS Kits.
Soft drinks sales were up 4% and 5% respectively year on year in the two weeks before Christmas in 2023 compared to the same period last year[1], including Coca-Cola Original Taste, the no.1 soft drink in GB[2].
Despite financial pressures, 73% of consumers visited a licensed venue during the 2023[3] holidays. Christmas celebrations are set to bring an uplift in pub visits in 2024, as people prioritise socialising with family and friends.
To bring the festive spirit to venues, operators can request Coca-Cola Christmas Truck POS kits from their CCEP contact. From 11th November, subject to availability – 1k kits will also be available to order on My.CCEP.com and will include a lit back-of-bar truck display, coasters, and decorative table talkers.
Operators can also enter to win one of three £250 shopping vouchers by setting up their Christmas POS kit, taking a well-lit photo, and emailing it to myccepcustomerservice@ccep.com between 11th November and 31st December.
Head to My.CCEP.com POS Shop to request Coca-Cola Christmas POS.
T&Cs apply, see https://my.ccep.com/article/christmas-boxes-2024?g=
[1] CGA data, Total On Premise, 18.12.23 to 30.12.24 vs same period one year ago [2] Nielsen & CGA Total GB value data MAT to 15.06.24 [3]CGA Christmas Report 2023 – Sample Size, 2,000 GB on-trade consumers
