Ballantine’s is answering the rising demand for sweeter, more approachable spirits, with its latest spirit, Ballantine’s Sweet Blend, which launches in Poland this month before rolling out in other markets.
Bottled at 30% ABV, and retaining the classic essence of Scotch whisky with the sweet notes of caramel and vanilla, the premium spirit drink was crafted by a team of whisky experts lead by Ballantine’s Master Blender Sandy Hyslop, who said, “Crafting Ballantine’s Sweet Blend was a truly rewarding experience.
“By layering the classic notes of Scotch whisky with sweet flavours, we’ve created a spirit that is both distinctive and incredibly versatile. This new creation breaks down the traditional barriers of Scotch whisky, making it perfect for those who want to enjoy its elegance of whisky in a fresh, new way.”
Ballantines say that the new blend is designed to appeal not only to non-whisky drinkers and “whisky aficionados seeking a novel yet familiar indulgence.”