Westons Cider has launched a new identity for its Stowford Press to strength its premium positioning, and with more than 2,500 taps being retrofitted by the end of November, it represents one of Westons’ biggest rebrands in recent years.
The new look is designed to deliver instant stand-out at the bar and unlock stronger appeal among today’s cider drinkers, as crafted, premium ciders continue to attract younger audiences trading up. Further trade and consumer investment is planned to fuel momentum into 2026.
According to the company, the refreshed identity “combines modern cues with Stowford’s Herefordshire roots, proudly communicating that 100% of its apples are locally sourced while retaining the iconic press design that signals authenticity. True to the brand’s Refreshingly Real ethos, the design balances heritage with a bold, modern edge – reassuring loyal fans while capturing the attention of a new generation of cider drinkers.”
“This refresh is a game-changer for Stowford Press in the on-trade,” says Martyn Jones, Sales Director at Westons Cider. “We’re putting a modern, premium identity front and centre, making the brand impossible to miss at the bar. That visibility and confidence translates directly into stronger sales for our customers.”
Founded in 1880, Westons Cider has been crafting premium cider for four generations. Alongside Henry Westons – the UK’s number one cider SKU – Stowford Press sits at the heart of its portfolio. The new-look Stowford Press will be pouring in pubs and bars nationwide over the next few weeks.
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