Carlsberg and Molson Coors have reached a deal for the transfer of the exclusive distribution rights of Staropramen.
From 28th December 2015, Molson Coors will commence exclusive distribution and until then, Carlsberg will continue to distribute.
James Lousada, chief executive officer at Carlsberg UK, comments, “This deal represents excellent business sense for us. We are proud of the performance we have delivered on the Staropramen brand since we secured the licence four years ago, but it represents a very small proportion of our overall sales. Our priority in the World Beer category is San Miguel, which has seen a phenomenal volume growth of 105% over the past five years.”